As a contract facility for AAA, you receive the right to use the AAA logo, which is one of the most recognized Emergency Road Service symbols in the world. To maintain consistency in appearance and clarity for AAA members who want to use your facility, it is important to follow certain logo specifications as required by AAA. These guidelines are to be followed for any advertising, such as white and yellow page listings, building signs, equipment, highway signs, promotional literature, etc.

• The logo may be used by contract facilities for display provided that “Emergency Services” or “Emergency Road Services” appear in connection with the AAA Emblem.
• The logo cannot be used as part of the independent road service contractor’s trade name.

• The logo may be printed in two colors using Pantone 287 Blue and Pantone 485 Red. If using a one–color logo, the ONLY acceptable color is Pantone 485 red. The logo may also be printed in all black or white on a solid color background with the space between the ’s in the oval being same as the background color.

For additional information regarding when, where and how you may use the ERS logo, contact your local club representative or click on the link below.

AAA Brand Management Guide