Creating and preserving a consistent image for AAA, in line with its goals and objectives, is an important issue. To help ensure your use of the AAA logo within your electronic media falls within our requirements, we present these guidelines for proper use of AAA Approved Auto Repair logos. Please review these guidelines carefully and provide them to your advertising manager, printer, web manager, web designer and all other personnel involved in positioning the AAA logo on your printed and electronic media.

Deviation from these guidelines is not permitted. Approval must be obtained from your local AAA club representative prior to the launch of your web pages or use/distribution of materials containing the AAA Approved Auto Repair logo.

• The logo is composed of the AAA oval and a network ring designed to create a specific effect and should never be altered. When re-scaling, enlarging or reducing the size of the logo, ALWAYS perform under 'constrained proportions' or 'uniform scaling' settings to avoid possible distortion of logo.
• To maintain visual integrity, the logo should never appear crowded by text, titles, photographs or other symbols.
• The rule of thumb is: place an imaginary rectangular box around the entire logo, including the descriptor, allowing a clear space equal to half the height of the AAA oval.
• Elements of the logo cannot show motion (i.e., spinning orbit). Logo must remain as one unit.
• Logo cannot move across the screen.
• Logo can fade in or out, but must fade as an entire unit-oval and orbit at once.
• Use the logo over an uncluttered background. If it needs to be placed over another image, place it in an uncluttered section of that image.
• Logo must be used in a two-color version (PMS 485 and PMS 287) where possible. One color version in red (PMS 485) or black is permissible, but not preferred. Logo cannot be shown in an embossed format. A reverse to white is allowed when used on a solid dark background.
• For best visibility, place logo on a light colored background.
• Do not use logo as a graphic/art image. For example, do not use as a button/link on web page; do not use as a background pattern.
• Do not use logo as part of a headline. Example: (AAA logo) Approved Auto Repair.
• Do not overuse the logo on a page or screen.
• In web site environments, special consideration should be given to placing the logo in the top left or bottom left of the screen. Since the window of a browser can be resized, if you put the logo somewhere else, the software may automatically move the image to another line where it won't be properly placed according to the graphic standards.

For additional information regarding when, where and how you may use the ERS logo, contact your local club representative or review the AAA Brand Management Guide.