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Creating and preserving a consistent image for AAA, one that supports its goals and objectives, is an important issue for the association. To help ensure that the usage of approved repair program logos conforms to association requirements, a synopsis of AAA’s Brand Management Guidelines in this area is provided below. For greater detail, refer to AAABrandCentral.com under Identity and Logo Usage Guidelines.
Please review these guidelines carefully and provide them to your advertising manager, printer, Web site designer and anyone else involved in positioning AAA approved repair program logos in your print and electronic media. Deviation from these guidelines is not permitted, and prior approval must be obtained from your local AAA club before the use/distribution of any printed materials, or the launch of any Web page, that contains a AAA approved repair program logo.
- AAA approved repair program logos consist of the AAA Masterbrand with the repair program name below it on one or two left-justified lines. The typefaces, along with the relative sizes and positions of the logo elements, are fixed and may not be altered or separated.
- Approved repair facilities may only use the appropriate AAA approved repair program logo in its entirety. Facilities are specifically not authorized to use the AAA Masterbrand (AAA, oval and orbit) without the repair program name.
- AAA approved repair program logos are to be reproduced using the colors red (Pantone 485) for the oval and blue (Pantone 287) for the network ring and program name. The logos may also be printed in a single color: white, red (Pantone 485) or black. No other colors should be used without written approval from the AAA national brand management team.
- Visibility and clarity are key when using AAA approved repair program logos. It is preferred that the logos be placed on backgrounds with a solid color that is several shades lighter than the logo colors. The open spaces within the oval should always be knocked out to allow the background to show through.
- When changing the size of a AAA approved repair program logo, the established proportions must be maintained to prevent distortion.
- To ensure visual integrity, a clear space must be maintained from any touch point on a AAA approved repair program logo. The space should equal one-half the height of the oval in the AAA Masterbrand. No text, titles, photographs, or other symbols should infringe on this space.
- On Web pages, AAA approved repair program logos may not be placed in action such as spinning, flipping or moving across the page. The logo may fade in and out, but must do so in a continuous and complete cycle between 100% opacity and transparency. Any use of a fade must involve the entire logo, not just some portion.
- AAA approved repair program logos may not be used as artwork — they should only be used to designate the nature of the business’ affiliation with the association.
- AAA approved repair program logos may be used as a click-link on a website, but only if the link leads to the home page of the local AAA club. Do not link to AAA.com.
- NEVER use AAA approved repair program logos as part of a sentence. When referring to the association, always use the text Triple A or preferably AAA. When referring to a specific repair program, spell out the full name of the program such as AAA Approved Auto Repair.
- On Web pages, place the AAA approved repair program logo in a highly visible position. Do not use the logo more than once per page. When placing a AAA approved repair program logo alongside other affiliation icons, maintain relative size equality based on the oval portion of the AAA Masterbrand.
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